Tom Hall Auctions
Redefining a Legacy Brand for the Digital Era
The Challenge:
Tom Hall Auctions, a trusted name in estate, real estate, and personal property auctions, needed a fresh digital presence that reflected their long-standing reputation while embracing a more modern audience. Their previous website was dated, difficult to manage, and not optimized for mobile or digital marketing campaigns.
The Solution:
We developed a complete brand refresh—starting with a new logo and visual identity that honored their heritage while giving it a modern, professional edge. From there, we designed and built a custom auction website that made browsing, bidding, and contacting the team effortless across all devices. The new site integrates seamlessly with their auction management tools, improving both user experience and internal workflows.
To drive traffic and engagement, we manage ongoing Google Ads and social media campaigns targeting regional audiences searching for estate sales, collectibles, and real estate auctions. Each campaign is designed to maximize visibility and deliver measurable ROI through optimized targeting and creative strategy.
CLIENT
Tom Hall Auctions
SCOPE OF WORK
Identity Design
Print Design
Web Design & Development
Search Engine Optimization
Digital Marketing
WEBSITE URL
Identity Design
We created a modernized logo that preserves Tom Hall Auctions’ heritage while giving it a cleaner, more contemporary feel. The refreshed mark reflects trust, tradition, and professionalism—positioning the brand for continued success in the auction industry.
Previous Logo
Revised Logo
Website Redesign
We designed and developed a new auction website that’s visually engaging, easy to navigate, and fully responsive across devices. The site integrates seamlessly with their auction platform, streamlining the bidding process and improving user experience for both buyers and sellers.for search engines, bring in leads, and function flawlessly across all screen sizes.
Business Card & Letterhead Design
We extended the new brand identity across all print materials, designing professional business cards and letterhead that reflect Tom Hall Auctions’ updated look. The clean layout, strong typography, and refined color palette create a cohesive, trustworthy brand experience from digital to print.
Digital Marketing
To boost visibility and engagement, we launched and actively manage Google Ads and social media campaigns that target key audiences searching for auctions in the Lehigh Valley and Online. These campaigns have driven consistent traffic, increased bidder participation, and delivered measurable ROI.
Return on Investment
Page Ranking on Google
Increase in Auction Bidding
The Results.
The updated identity and website have strengthened Tom Hall Auctions’ position as a leader in the Lehigh Valley auction space. With digital ad campaigns running across Google and social media, they’re consistently reaching new audiences, generating qualified leads, and increasing bidder participation—proving that a modern digital strategy can elevate even the most established local brands.
