The Challenge:
D.E. Cressman Insurance Agency had an outdated website with a dedicated mobile site. This made updating the site cumbersome since there was content for the mobile site and different content for the desktop site.
The Solution:
We kept what was working with the original site, increased usability and provided a stronger call-to-action across the site. The Cressman brand is about family and customer service. We didn’t want to lose this on the new site and was sure to keep the same look & feel except with a modern wrapper. The new website is responsive, meaning one set of content to manage and it looks great on all screen sizes.
CLIENT
D.E. Cressman Insurance Agency Inc.
SCOPE OF WORK
Web Design & Development
Marketing
Search Engine Optimization
WEBSITE URL
Website Design + Development
The website needed to look great but also be optimized for search engines, bring in leads, and function flawlessly across all screen sizes.
Marketing
Getting a poor ranking website to increase its ranking is typically a little easier than taking an already well-performing site and making it even better. This was the case for Cressman Insurance. They were already ranking on page #1 for a few of their top keywords, however there was room for further optimization on the bottom performing 3-4 keywords. After three months we were able to increase their organic search results by 42% and get the bottom performing keywords to page #1 of Google’s organic search.
Increased Keywords Ranking on Page #1 of Google Search Results
42% Increase in Organic Traffic
If you would like to get similar results for your business, please reach out. We would love to learn more about your brand and how we can help you take it to the next level.
