Lehigh Valley Counselors came to us looking to create an identity and marketing that stood out against the competition. After visiting the office and meeting with key stakeholders, we had a clear understanding of their vision. The office had tranquil spa-like music playing, soft lighting and decorated in relaxing hues. We took this vibe and used it for inspiration for their identity and website design.
The final identity design was light and bright, conveying the calm and relaxing atmosphere which was on-brand with the in-person experience. The website shares the same tranquil vibe but also needed to bring in leads, begin ranking within Google and convert visitors into clients. We fully optimized the website, created their social media presence and increased inbound links. We were able to rank on page #1 of Google for strategic keywords earlier than expected.