International Society for Forensic Genetics (ISFG)

Project Overview:

When the 29th ISFG Congress took place in Washington D.C., it represented a major gathering of forensic-genetics professionals, researchers, and exhibitors from around the world. For such a high-profile event, the client needed more than a standard website and logo—they required a unified brand, clear digital touchpoints, and a campaign capable of driving registration, engagement, and international visibility.

The Challenge:

This congress faced multiple challenges:

• Establishing a distinctive identity that distinguished the event from prior years and reinforced its status as a global forensic-science forum.

• Creating a digital presence that would handle registration, program updates, speaker bios, exhibitor information and attendee communications.

• Generating awareness and driving engagement in a competitive events landscape, with registration timelines, sponsorships and content delivery to manage.

The Solution:

We delivered a full-service solution covering brand identity, web design, and event-focused digital marketing:

• Brand Identity & Visual System: We developed a modern mark that reflects international scope and scientific credibility—color palette, typography, and visual elements that felt strong yet accessible to the forensic-genetics audience.

• Website Development & UX: The event website was built with clear user flows for attendees, speakers, sponsors and exhibitors. It integrated registration forms, program schedule, resource downloads and responsive design for mobile and desktop.

• Digital Campaign & Engagement Strategy: From pre-event email sequences and social media assets to onsite digital signage and post-event follow-up, we created a cohesive campaign to drive attendance and sponsor visibility. We optimized for search, streamlined messaging and ensured consistent branding across all touchpoints.