Some Statistics: Overcoming revenue challenges in associations through strategic digital marketing. Associations today face a dual challenge: declining memberships and the need to diversify revenue streams. A strategic marketing budget is critical in addressing these challenges. However, many associations underinvest in marketing, often allocating just 1% of their budget compared to the industry standard [...]
In today’s competitive landscape, nonprofits face unique challenges in getting their message heard. Partnering with the right marketing agency can amplify your efforts, helping your organization achieve its mission. Here’s a comprehensive guide to finding the best marketing agency for your nonprofit that aligns with your goals and values. 1. Define Your Goals and [...]
Here are the detailed steps for creating Micro-Niche Membership Packages for your AGC chapter or related association: 1. Identify Niche Segments Research: Study the local market to identify emerging or underserved niches, like renewable energy contractors, eco-friendly builders, or specialized construction sectors (e.g., infrastructure or smart building technologies). Survey Current Members: Gather data from [...]
The best time to migrate from UA to GA4 is right now. Completely moving your historical data from UA to Google Analytics 4 is not possible, but if you make the change with enough time, then GA4 will have something to work upon. In order to make things right, follow the step-by-step guide to migrate from [...]
If you're looking for a website design company in Allentown, Pennsylvania, you're in the right place. A well-designed website can help you establish a strong online presence, increase brand awareness, and drive more traffic to your website. When it comes to web design in Allentown, there are a lot of options to choose from. However, [...]
Are you looking for marketing strategies in the Lehigh Valley? If you are a business owner, you may be wondering how to effectively market your products or services to reach your target audience. Here are some strategies for success: 1. Utilize Social Media Social media platforms such as Facebook, Instagram, and Twitter are great [...]
Are you struggling with search engine optimization (SEO) in Allentown? You're not alone. Every company that has an online presence needs SEO. That's not an understatement. Don't believe us? Consider these statistics: Over 40% of revenue is captured by organic search traffic. More than 73 billion phone calls are generated from mobile searches on a yearly basis. Organic listings [...]
Wondering if your site is fully optimized? You may be missing out on potential customers if it isn't!Finding out whether or not your site is search engine optimized can only be determined with an SEO audit.Many digital marketers struggle to stay on top of the competition. It can be difficult to keep a website up-to-date and ahead [...]
It's a new year. And you have a new goal: to increase your company's revenue in a big way. More than ever before. You've heard digital marketing is the way to go, but you may not be a digital marketing expert. So what do you do? You can take the time to learn digital [...]
