What to Expect from Your Audit
A technical analysis will determine whether your site is properly working. This should cover subjects such as accessibility and indexability.
Is your website accessible to users? Accessibility is crucial to reaching your target audience. If potential visitors can’t see your pages, there’s no use in making new content.
If your results are subpar, you should focus on making your site accessible while maintaining the quality of your user’s experience. These two functions play a vital role in ranking in your SERPs.
To see if your site is accessible to your users, you will need to check your robots.txt file and see if your robot Meta tags are working. These are very important to your website’s operation. These function to restrict access to certain areas of the website itself.
You will want to check to see if you have unintentionally blocked any pages. This mistake can prevent Google from accessing and indexing them.
Another important aspect of your website is your XML sitemaps. In short, XML provides a map for Google crawlers. You should make sure that it is properly formatted and submitted.
You should also examine your website architecture. This pertains to limiting the number of clicks needed to get from your homepage to a destination page. It’s better to have fewer clicks to ensure the ease of your visitor’s access.
Redirects may also cause an issue. There are certain times that you need to delete or relocate your content. In order to give your users access to content, you need to make a redirect leading them to any moved pages.