The Challenge:
Lehigh Valley Counselors came to us looking to create an identity and marketing that stood out against the competition. After visiting the office and meeting with key stakeholders, we had a clear understanding of their vision. The office had tranquil spa-like music playing, soft lighting and decorated in relaxing hues. We took this vibe and used it for inspiration for their identity and website design.
The Solution:
The final identity design was light and bright, conveying the calm and relaxing atmosphere which was on-brand with the in-person experience. The website shares the same tranquil vibe but also needed to bring in leads, begin ranking within Google and convert visitors into clients. We fully optimized the website, created their social media presence and increased inbound links. We were able to rank on page #1 of Google for strategic keywords earlier than expected.
CLIENT
Lehigh Valley Counselors
SCOPE OF WORK
Identity Design
Web Design & Development
Marketing
Marketing Materials
Search Engine Optimization
WEBSITE URL
Identity
Lehigh Valley Counselors were passionate about creating a brand that provides a calm vibe in every aspect of their business. From the moment you enter their waiting area you hear sounds of peace and tranquillity. We translated their client experience into their identity and brand.
Website Design + Development
Once we established the identity, we could apply this look and feel to the website design. The website needed to look amazing but also be optimized for search engines, allow users to request a call back (responsive web form) and function flawlessly across all screen sizes.
Marketing
We identified top keywords and optimized for them. Within two months we have a page #1 ranking within Google’s organic search results. We now have the client raking for all 10 of their target keywords on page #1 of Google’s organic listing. This is driving more traffic to the website, increasing calls and increasing revenue.
