The function behind a logo goes far beyond being just a pretty visual that you can add to your website. As the heart of your branding efforts, your logo should represent the essence of your company’s personality.
There are several aspects that go into logo design, and they may change depending on your needs and the industry you operate in. Even so, the best logos all share five major characteristics, no matter the differences that make them unique.
These five qualities make a logo instantly identifiable, and ensure that when consumers look at it, they’ll connect with your brand.