There are several way to approach optimizing your website for search engines. Gone are the days of simple page title adjustments and metadata. Today’s optimizing is more complex and requires more of a Swiss Army Knife approach in order to get results.
For long-term investments, we recommend content marketing. It can take several months for this content to index properly with the top search engines, but can often benefit your business for years to come.
Regardless which approach you take, and often it’s a combination of the two, we recommend you start with an SEO Audit.
If you are unfamiliar with an SEO Audit, check out our article to learn more.